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At many companies, the sales team conducts a weekly revenue call where various sales leaders update their forecasts for the month or quarter, thus helping executive leaders keep their finger on the pulse of revenue.

source Yet nobody from marketing is even on the line. They start figuring out how they can get past me to the door.


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Many executives cannot even fathom the notion that a marketing leader would be an integral part of the Stay ahead with the world's most comprehensive technology and business learning platform. With Safari, you learn the way you learn best. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them.


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It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle. A Silicon Valley veteran, Phil has over 30 years ofexperience in building and managing breakout technology companies.


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  • Prior to Marketo, Phil was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. Request permission to reuse content from this site. Undetected location.

    Developing and Executing a Revenue Growth Strategy

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